With the rapid advances in information technologies, the volume of data
that are generated has tremendously increased in recent years. The data
come from everywhere: online transactions, mobile apps, sensors,
video-capturing systems, social media and more, and are arriving at a
scale of terabytes (or even petabytes). Businesses gain strategic and
managerial insights by gathering, cleaning and analyzing the data.
Program Highlights
The
business analytics major teaches you about the theories and methods of
analyzing large volumes of data. You will learn how to leverage data to
gain competitive advantages and strategic insights in today’s business
world. The major focuses on the following critical skill areas:
Import and pre-process data
Model and evaluate data
Visualize and communicate the results