The University of Delaware welcomed guest speaker, Moon Kim, Executive Vice President and Practice Lead at M Booth this month to share valuable insight on how brands can create breakthrough communications programs while battling shrinking newsrooms and limited attention spans. Kim guided the session with two
different examples on how her team created an impactful communications program
amid a dynamic media landscape and changing consumption habits.
Moon Kim has extensive experience creating and leading brand building
and thought leadership campaigns for companies undergoing and/or driving
transformations across industries, including professional and financial
services, media, technology, ecommerce and retail, global trade, robotics,
manufacturing, health, and more. Some of her proud achievements include
helping to launch American Express’ award-winning Small Business Saturday
program, partnering with a global brand like Alibaba.com to enter in the U.S.
market and recently introducing Kenvue in the U.S. following their successful
IPO in May and separation from Johnson & Johnson. At M Booth for nearly 15
years, Kim leads the Corporate practice and specializes in corporate brand
positioning, executive platform building and visibility as well as stakeholder
engagement. She directs a team of 40+ and growing practitioners and
storytellers committed to B2B and B2B2C enterprise storytelling, leveraging
timely events and trends to break into agenda-hitting outlets and venues. Kim credits
the strategic partnership and transparency with clients in creating impactful
work that resonates with media, employees, partners, customers, investors, and
other stakeholders.
Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.