The University of Delaware welcomed guest speaker, Moon Kim, Executive Vice President and Practice Lead at M Booth this month to share valuable insight on how brands can create breakthrough communications programs while battling shrinking newsrooms and limited attention spans. Kim guided the session with two different examples on how her team created an impactful communications program amid a dynamic media landscape and changing consumption habits.

Moon Kim has extensive experience creating and leading brand building and thought leadership campaigns for companies undergoing and/or driving transformations across industries, including professional and financial services, media, technology, ecommerce and retail, global trade, robotics, manufacturing, health, and more.  Some of her proud achievements include helping to launch American Express’ award-winning Small Business Saturday program, partnering with a global brand like Alibaba.com to enter in the U.S. market and recently introducing Kenvue in the U.S. following their successful IPO in May and separation from Johnson & Johnson. At M Booth for nearly 15 years, Kim leads the Corporate practice and specializes in corporate brand positioning, executive platform building and visibility as well as stakeholder engagement. She directs a team of 40+ and growing practitioners and storytellers committed to B2B and B2B2C enterprise storytelling, leveraging timely events and trends to break into agenda-hitting outlets and venues. Kim credits the strategic partnership and transparency with clients in creating impactful work that resonates with media, employees, partners, customers, investors, and other stakeholders.  

Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.