The University of Delaware welcomed Paula DeGangi to the Inside the Industry speaker series on February 28, 2020. Paula is a vice president and group manager at Ketchum, a global public relations agency. The communications counsellor spent the last 20 years of her career building and strengthening corporate reputation for health care clients.

Paula's experience, leadership, and expertise in media relations and social media give her the platform to offer an integrated communications marketing approach. In this session, she discussed the challenges of agency work and the importance of client relations.

Inside the Industry is a monthly speaker series presented by the University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.