The University of Delaware welcomed UD alumnae Grace Leong, CEO of HUNTER​, and Heddy DeMaria, Chief Insights and Strategy Officer of HUNTER​. 

Grace Leong, a passionate advocate for the modern practice of integrated marketing communications, has conceived and led dozens of award-winning, insights-driven communications programs and initiatives for Fortune 100 consumer products companies. In a career spanning more than 30 years, she embraces her role as the female lead of a diverse communications consultancy, which is driven by creativity, exceptional client service and a dedication to achieving measurable business results. 

Heddy DeMaria has stewarded best-in-class insights, measurement and strategy practices across the entire agency and each of its client partners. As HUNTER​'s first-ever Chief Insights and Strategy Officer, she built and oversees a passionate team of analysts and planners who leverage HUNTER​'s proprietary insights processes and extensive toolkit to ensure the agency's communication strategies are always grounded in data and research. 

In this session, they discussed HUNTER's approach to strategic communication and presented several case studies of the firm's work with notable clients.

Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.