The University of Delaware welcomed Erica Joseph Bergen to the Inside the Industry series on September 23, 2020. As the founder and principal of EJB Consulting, Erica provides business growth and marketing advisory services to her clients. In this session, she discussed public relations agency practices, competition, and culture.

Eric brings 15 years of experience as a business development and integration leader. The graduate of Rutgers University and New York University was previously senior vice president of business development and marketing for the western region of Weber Shandwick, a leading global public relations firm. In her role, she oversaw strategic growth initiatives including client acquisition, partner engagement, market development, and team deployment. Her clients included Airbnb, Riot Games, and Covered California.

Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.