Laura (Barron) Eberhard ('03/AS) is a public relations communications specialist at Blue Cross NC. She’s been with the company for 10 years, and is proud of the work it is doing to make health care better for ALL North Carolinians. Before joining Blue Cross NC, she was a television
reporter and anchor exploring stories all around the country.
In this session, she discussed why it’s important to keep the storytelling in strategy.
Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at
https://stratcomm.online.udel.edu.