Eddie Moye is the Director of Marketing Communications for the Core & Value portfolio at Anheuser-Busch, overseeing Budweiser, Natural Light and Busch beer marketing programs in the United States. In this session, Eddie discussed how he contributed to a company-wide shift in marketing priorities during the global COVID-19 pandemic, where brewing operations were seen as an "essential business" in the U.S. and both production and creativity skyrocketed at Anheuser-Busch as a result of a people-first mentality around consumer communications and PR.

Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.