University of Delaware alumna Jamie Archibald (AS09) manages readership and subscriptions for online publications. The public relations executive has extensive experience in audience development for retail publications and email marketing for beauty brands including Clinique and Chanel. Archibald also managed a blogger and influencer network for General Mills.

In this session, she discussed how her skills and knowledge have evolved within a rapidly changing industry.

Inside the Industry is a monthly speaker series presented by The University of Delaware's M.A. in Strategic Communication program. Learn more at https://stratcomm.online.udel.edu.